A Featured Snippet is a summary of an answer to a user’s query, which is displayed on top of Google’s search results. The information for the Featured Snippet is taken from a web page and it includes the page title and link to the website. The three different types of featured snippets are paragraphs, lists, and tables.
What is the importance of Featured Snippets?
By having a Featured Snippet, you prove that Google favors your page over others as the most relevant content to the user’s search query. Featured Snippets are essentially the best answer to a specific question. The Featured Snippet is displayed ahead of organic searches which include search results for your competition or the site that is currently ranked first on that particular search result. Users find Featured Snippets very useful because of how quick and convenient they are able to receive an answer to their question.
How to get featured
- Analyze Keywords: Research keywords that have opportunities in which your website can be optimized for.
- Create Content Targeted at Snippets: When creating content, aim to cater your content to be featured as a Featured Snippet, but always keep in mind that you are writing for the user experience.
- Questions & Answers: Utilize a frequently asked questions page on your website. Devote a complete page to a single question.
- On-page Optimization: Utilize your web page with H tags, subheadings, lists, and tables.