When it comes to the SEO world, all practitioners know that content is king. While there are multiple facets to having good SEO on your website, updating and providing fresh content is still one of the most important. Especially when it comes to optimizing your website to rank highly on search engine results pages (SERPs) and getting on Google’s good graces. When it comes to writing quality content for your website, you will need to do thorough research to make sure you are reaching the proper audience with topics that are relevant to their interests. Over time, with the amount of content being written, fatigue, writer’s block, and roadblocks can occur. To combat this and make sure you have successful writing skills for 2020 and beyond, here are five writing mistakes to avoid.
5 SEO Writing Don’ts For 2020
Don’t Copy Competitors
When it comes to Google and how it ranks different types of content they look to make sure the article is relevant to the search query being performed and if the piece is original. You may think that referencing competition articles is helpful to get you started, but it can actually hurt your business online. Definitely do not completely copy and paste a competition’s article because you will then be penalized by Google’s Panda algorithm. If most of your content is based on another article you aren’t being an original nor producing value within your industry or business. Having original content will get that article rank higher than one merely copied or paraphrased from a competitor’s writing.
Don’t Avoid Keyword Research
When we say content is king, we don’t mean any type of content to write and add to your website. The content you will write for SEO purposes needs to be of relevance to the searches in your target audience. This way you are not only putting your brand in front of the people you are trying to get leads from but are also providing a service to that audience. With proper keyword research, you can become a source of answers for your audience when they are looking for answers on the web. With proper keyword research, you can tailor difference pieces of content to answer certain questions asked online. This will not only boost your likeness with your audience but with Google as well as it will see you as a useful source of information for certain queries and will rank your site higher than others.
Don’t Forget to Be Remarkable
When it comes to proper content writing for SEO, the main goal is to make sure readers actually read your work. You put the hard work into the piece, so make sure you aren’t filling your articles with “fluff” that will be passed over. Why put something on your site that doesn’t make sense or add value to not only the article but for your audience? Whether you are writing a meta description or a 2,500-word blog, put equal amounts of energy when writing them and make sure the content is relevant. The more relevant it is to your industry and the searches you want to appear for the more remarkable your content will be. This will help you increase your brand awareness on the web as the piece will be shared and could potentially lead to conversion for your business.
Don’t Forget To Focus on the Headline
The heading of your content is the most important element of your articles. This is because it is the first thing that Google and other search engines use to see if the piece is relevant to a search query. The headline is also where the keyword research that you didn’t’ avoid comes into play. Make sure that your headlines include relevant keywords, without stuffing, and also relate to the article itself. The headline ensures searchers that this piece of content is an answer to their search and prepares them for what they are about to read.
Don’t’ Be Inconsistent
When doing your research, take a look at the days and times when your website gets the most traffic. These are the times when you want to have fresh content added to your site. This is because, during these days and times, you will have the highest chance of that new piece of content to be seen more quickly than if you posted it on a random day within a month. Notice the trends in your site’s traffic and notice the times when people are actually on your site. Then schedule your writing so that you are publishing completed pieces of content right before your site will have the most visitors.