What Are 10 Factors To Follow In Order To Make A Successful Website?
Building a website that is successful is something that will not happen overnight. Just like with SEO, a website is an investment that you will need to monitor, measure, and improve over time to get it just right. To get to the point of just monitoring and making minor adjustments, you will need to have a website that is built with the proper mindset to succeed once live. When building a website, try to consider the following factors that will help make your website successful regardless of the goal you have in mind for it.
- Clearly Define Your Goals – When starting a business project of any kind, whether a web or marketing project, you should always have goals of the project in mind. When creating a website, you should have goals in mind during the process that will not only help you but also help the user and visitors of your website. If you want your website to generate traffic and leads, you will need to have content that your target audience wants and is looking for on the web.
- Earn Your Audience’s Trust – One of the leading causes of high bounce rate and failed websites is that a lot of websites lack emotional connection and trust with their audience. If you want to be successful, be clear and transparent in what you are offering and what you want your visitors to do. When you are transparent and show an emotional connection, you gain trust with visitors as they care about your intentions. The more they trust your site, the more they will self-promote it to their connections, thus expanding your traffic and potential leads.
- Find Ways To Stand Out – As with any industry and market space, if you are trying to get traffic, leads, and noticeability, you will need to stand out from the crowd. Offer something new to the table that will peak interest. Having a customizable website is the first step as you can tailor styles and imagery on your site to your brand or story to stand out.
- Focus on Usability & User Experience – At the end of the day, your website’s success relies on how easy it is for users to use your website. If your website has a lot of helpful video content, make sure users land on pages with videos on them. If you offer products, make sure users can easily navigate to the desired product. Understand what your users want and make it as easy, and fewer clicks, as possible to get to the content they are looking for.
- Use SEO Fundamentals – Whether you have done research on it or not, SEO is important for all websites if you are looking to get found on the web. You will want to at least know how search engines crawl and index your website’s content, as well as ensuring your pages or optimized properly. There are many tools and website plugins to make SEO easy to perform for those not well versed. While aspects of SEO go beyond on-page optimization and include technical aspects, you will want to ensure your content can be indexed and making sure you optimize on-page elements of your website.
- Optimize Landing Pages – Landing pages are great tools for campaigns whether the campaign is for PPC ads, email promotions, inbound marketing efforts, etc. If you are trying to promote a product, special, service, etc. you will want to have a landing page that brings users to exactly what you are promoting. On these landing pages, you should make sure you have a good amount of calls to action for visitors to use in order to contact you or make a purchase. For dedicated campaigns, it is always good to have a landing page that is separate from the normal navigation paths of your website so you can record analytics properly for dedicated campaigns.
- Analytics Are Your Friend – If you have Google Analytics set up on your site then you are already a step ahead. Having Google Analytics on your website is a great way to receive information on demographics of people coming to your website, popular pages people are going to, goal completions and so much more to help you optimize and improve your website to be successful as time goes on. While you don’t need to log in every day to check the status of your website, you should create some alerts, conversion goals, and reports that the information from Analytics can help you to better understand and improve your business.
- Learn From Heat Mapping – If you are wondering how activity on your website is performed by your users, then you will want to look into heat mapping. This and on-page analytics tools are great sources of information on the user experience of the website. As stated before, easier user experience equals a more successful website. Just like with any business, customers drive it so if they are not happy, your business won’t be successful. Heat mapping tracks how far users are scrolling, where they are clicking on your website, and how much of a form they complete before leaving if they end up not submitting a form. These are the types of information that are very valuable that Google Analytics cannot show you. Knowing where people are clicking is a good way to see where a popular destination for a promotion may be, find a place for featured products on your homepage, see what products are selling and which are not, and the list goes on and on.
- Make Sure Your Website Works At All Times – When it comes to a website’s functionality, users will not reach out to a website to tell them something is wrong, they just leave. This is where you will have to do your own digging to make sure that all scripts are running, all buttons on the site work or lead to a live page, and essentially make sure there are no roadblocks for your users that may cause them to leave.
- Listen & Learn – Don’t assume people are going to act once they get on your site. Use tools mentioned above such as Google Analytics, heat mapping, engagement on your social media channels, customer service channels, reviews, etc. to “listen” to your audience. Then make the necessary enhancements to your website for the most success with your target audience.