What Analytics Should I Tract on Social Media?

When it comes to social media analytics, the number of followers and likes you get on a post seems like the most important. While these metrics are essential, others can help you achieve larger business goals. With social media marketing, it is easy to gain insight into your audience using analytics, but it can be easy to get lost with the amount of data out there. Learn more about useful and effective social media analytics and how to use them for your strategy.

Target Audience Analytics

Social listening tools allow businesses to learn more insight into their target audience. While this information isn’t as easily accessible as followers or likes, it can provide key insight into your audience’s demographics. 


Demographic analytics can help you understand who your current audience is. They help to understand the gender, location, and age of who is mentioning your brand online. This can help to see if your current audience is your target audience. These analytics can help make major marketing decisions. 

Mentions & Reach

With social listening tools, they are able to track mentioned of specific keywords online. By tracking mentions, brands can see how many times these keywords were used and in what context. This helps to understand the popularity of products and the demand of the audience. By monitoring reach, you can track how many times your brand is mentioned online – the more mentions, the higher your reach is. 


In combination with the analytics above, sentiment analysis is used to determine the context behind brand mentions. This can help measure positive or negative mentions of your brand in general or during specific crises. While there is no actual method to help alter this, it’s important to see how your audience feels about your brand. 


Competition analysis is more manual, and there are no specific tools that can help track your competitors’ analytics. Certain tools will help you track your competitor’s follower count and how often they post. Additionally, brands can track their competitor’s target audiences. By monitoring the same analytics as your competitors can help to inspire changes and improvements to your strategy.

Website Traffic

Social media platforms have the ability to track the number of link clicks for each post. This can help to determine what verbiage in the post is most effective. CTAs, design of posts, and use of images or videos can all be determined through link clicks.

Lastly, Google Analytics allows websites to see where their traffic is coming from. This traffic from social media platforms, which helps determine the number of clicks from posts, links in your bios, buttons, and links shared by other users. With Google Analytics, you can see what page the user lands on, their behavior, and when they leave the site

Create a Social Media Strategy with Boston Web Marketing

Social media is an extremely effective tool when it comes to your business’s digital marketing strategy. It can be overwhelming with all of the different aspects, however. That is where the experts at Boston Web Marketing come in. Let us help you reach your business goals today

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