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Website Updates That Will Help You Rank Higher

Website improvements and upgrades can be a huge help when it comes to boosting your ranking. Minor and easy additions help your business stand out for more keyword searches and will position you as an expert in the industry. Different techniques such as publishing strong content, keyword optimization, and backlinking are all great ways to help your website rank higher on search engine results pages. Continue reading below for more tips and tricks, or contact us today for more information. 


Add a Blog

One of the best ways to position your company as an expert in the industry is to build out a strong blog within your website. Having a blog on your website can be useful for a variety of reasons. First and foremost, having blog content is another way to incorporate your keywords into your website. Utilizing your keyword research into the blog content is yet another way for your website to be seen therefore ranking higher. Additionally, having a blog on your website shows that you have thick and unique content which will show that your website is a legitimate and valuable source of information. 

Publish Relevant Content

In addition to adding a blog to your website, the content that you publish is a key part of how your website ranks. Choosing blog and social media topics that use common keyword phrases and searches that are commonly used in your industry will help you rank higher and show that you are an expert in the field. For example, if you are in the home construction industry you could choose topics surrounding different materials and products that you recommend, as experts. Using strong content on your website that engages users and is relevant to your industry is an amazing way to see more traffic and rank higher on the search engines that are important to your business. 

Backlinks & Hyperlinks

An unexpected yet powerful way to improve your ranking is to utilize more hyperlinks on your website and to try and get more backlinks directing to your website. Having more links in your website and directing back to your website, as long as they are legitimate sources, will show search engine crawlers that you have a legitimate and strong website presence. Finding backlinks directing back to your website will show google that other websites find your content valuable. 

Build Original & Unique Pages 

Overall, the most important thing when building your website to rank high on search engines is to build original and unique content and pages. Search engines will quickly lower your ranking if they find duplicate and/or thin content on your website. Duplicate content is when you have multiple pages on your website that have copied and pasted content from other pages. Thin content is when the visuals and text on your pages are very limited. This results in nothing for search engines to crawl when visiting your website and minimal links directing to your site. Building up original pages with original content on your page, utilizing all the tactics above, is a great way to begin the process of ranking higher.

Contact the SEO Specialists at Boston Web Marketing 

Contact us today to learn more about how to update your website and improve search rankings! We can help you build your website from scratch, or we can walk you through implementing SEO tactics into your current website. 

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