Search Engine Optimization is crucial in maximizing your websites presence online. While it’s very important to get users to your site, that’s only half the battle. Once they click on that link to visit you, you need to convert the visitor into a lead. Unfortunately, there are specific aspects of a website that will discourage users from staying. Here are some of the common tactics that websites use which actually push visitors away:
Leading them towards the wrong content:
When someone searches on google or on your website for something, they are telling you what they want. They expect that once they clink on a link, that they should be directed to the information they are seeking. If a user is to land on a basic, general homepage or a far too in-depth product portfolio page, you could see a quick bounce from that visitor.
Asking for a call to action too early:
Many sites that people click on have a fantastic product and great content, but some of these sites jump the gun and ask for a commitment too early. If a user is being asked to sign up for an email list before even seeing or reading about your product, there is a good chance they will just move along to another site.
Hiding call to actions:
On the other spectrum of pushing a call to action in your face, people are hurting themselves by not providing easy-to-find calls to action. You need to make it as easy as possible for users to take action. If you hide an email or phone number, you may frustrate the user, which could result in them leaving the site. It is best practice to have visible call to actions(contact form, phone number or email address) above the fold.
Poor mobile experience:
In the current world we live in, with people strapped to their mobile phones all day long, it is crucial that your website is mobile friendly. By being mobile friendly, you shouldn’t have to zoom in or zoom out to look at any content. If people are frustrated trying to navigate your site, they won’t stick around.
Showcasing content using pagination:
I am sure that almost everyone has dealt with this problem at least a few times. There may be nothing more fun and humorous then killing some time and reading a top 10 list. But when you have to refresh the page to reach every single new number on the list, it can become extremely stressful. You’re much more likely to keep the attention of a user if you have either one or two clearly laid out pages.