Have you ever searched for restaurants or products and noticed some of the results have Google 5 star ratings or reviews listed? There is a way of having your stars populate, and we will help guide you through it. For Local SEO, this strategy is a fantastic way to stand out from your competitors and drive traffic to your site. It’s simple but effective in bringing new leads and seeing companies increase click-through-rate up to 30%.
Branded Local Searches
If you have not set a Google My Business account, you are essentially missing out on a big opportunity on being found in the local searches for your business. Gaining more reviews will increase the popularity of your business to show up. Google requires at least five reviews before showing ratings in the local searches. That being said, it is worth encouraging your customers/clients to leave feedback. Avoid having your close friends and family writing reviews as this will appear unnatural and can look misleading to your potential customers.
If you are currently running an eCommerce business, you should add schema markup for your products page. Adding this language can significantly impact your organic search reviews. The Schema markup can be used to show dates, authors, locations, awards, etc. Learn more on how to generate structured data for products for your business.
Google Ads Star Ratings
Getting stars to show up on your Google Ads can be difficult as Google has more control over how your ads will show up even if you have met all the requirements, there is still a high chance of not seeing any stars on your ads.
There is another solution. Using a third-party review website that Google does approve and accept you to use as long as you meet their requirements, having at least 30 unique reviews from the past year and receiving an aggregate rating of 3.5 higher. Even after implementing the third-party website, you still have no guarantee that your reviews will show in the search results. Here are some of the review websites Google recognizes:
- Trust Pilot
Are you struggling to get found in search results?
Getting found for your business can be a long journey, but it doesn’t have to be. With the proper structure and SEO approach, you can start populating search results where you deserve to be in no time! Start your first steps with Boston Web Marketing, and let us get you found!