Google and Walmart have announced a new partnership with the search engine’s device to bring Walmart voice shopping to the Google Assistant. Google will also be offering free delivery with the use of Google Express with purchases made through this partnership.
This move is in response to Amazon voice shopping via Alexa devices, to compete in that market, as well as increasing Walmart’s e-commerce business. The initial use of this partnership for product reordering but Walmart intends to expand upon that in coming years. One executive stated
“One of the primary use cases for voice shopping will be the ability to build a basket of previously purchased everyday essentials. That’s why we decided to deeply integrate our Easy Reorder feature into Google Express. This will enable us to deliver highly personalized shopping recommendations based on customers’ previous purchases, including those made in Walmart stores and on Walmart.com. To take advantage of this personalization, customers only need to link their Walmart account to Google Express.
And, this is just the beginning. Next year, we will also leverage our 4,700 U.S. stores and our fulfillment network to create customer experiences that don’t currently exist within voice shopping anywhere else, including choosing to pick up an order in store (often for a discount) or using voice shopping to purchase fresh groceries across the country”
As stated before, with purchases made within this partnership, users will be eligible for free delivery, via Google Express, if their order’s value is above a soon to be determined amount. The delivery service was previously a monthly or annual subscription with additional per-order fees.
With Amazon having a major lead in the voice assistant market, 76%, this partnership is a clear move to dive in on the untapped market space that was created by Alexa. As well as preparing for whats to come with the merger of Amazon and Whole Foods.