Since the introduction of Siri back in 2011, voice search has been increasingly popular. Now over 27% of all mobile users will perform at least one voice search a week. However, just like how SEO is always evolving into something better, voice search is evolving too.
Fastforwarding from the first version of Siri to the current technology available to us and it’s no wonder things are starting to shift from “Search” to “Command.” Using a command through products like Amazon’s Alexa and Google Home make it easier than ever to order a pizza, book a plane ticket, or call your friends and family members without having to lift a finger. Voice command allows users to bypass the voice search step of having to search for a Domino’s Pizza near you. Instead, saying “Okay Google. Order a large cheese pizza from Domino’s Pizza” will generally suffice.
But when can we expect to see more than just rudimentary AI work? The general consensus is that we won’t have to wait very long. Google’s DeepMind AI project is rumored to be the next addition to the Google Home agenda, while IMB’s Watson (the world’s smartest supercomputer) is expected to make a more public facing appearance with it’s own AI capabilities. Regardless of who is making the technology, consumers can guarantee that new products will roll out that will be more in tune with our personalities, our likes, and our dislikes.
As far as SEO is concerned, it’s important to stay on the forefront on how to optimize your website for voice command and voice searches. Be sure to have all of your company contact information accurate and up to date as well as perform necessary on site optimization such as URL optimization and title tags. Voice search means the user is leaving it up to the search engine to find what they’re looking for, therefore don’t neglect to optimize your website for Google and Bing!
For help with on-site optimization, please contact Boston Web Marketing for monthly SEO services.
Google is in the process of rolling out a feature