If you look around, text ads are no longer the dominant features in the advertising industry. A picture speaks a thousand words. A video, which is technically made from a lot of pictures, definitely tells rich stories. We haven’t seen so many opportunities for visual marketing, especially video marketing, as we’ve seen the past couple years. In 2018, there is even more demand for using videos and motion pictures to capture potential leads.
According to a survey conducted by Wyzowl, marketing professionals across the world are jumping on these incredible opportunities:
- 81% of companies use video marketing
- 85% of companies consider video marketing an important part of their overall marketing efforts
- 95% of people have watched a video explaining products to learn more about the products themselves
- 81% of people converted after watching videos of the products
The numbers speak for themselves. Obviously, customers are positively looking at videos as a means of shopping and trying out product demos as if they were there at the physical stores. These are convenient for both sellers and buyers, and no brand should waste these incredible marketing channels. So what are some video marketing trends you should keep an eye on in 2018?
Thanks to social media platforms, streaming live to your audience and viewers has never been easier. As long as you have a Facebook, Instagram or Twitter account, you are able to broadcast anything to your followers. Many visitors admit that they spend more time watching a live video than watching a pre-recorded one, which is a huge opportunity for brands to integrate contents.
Virtual Reality (VR) video
VR has only been around more frequently the past few years. With VR, the possibilities are unlimited, including marketing and advertising purposes. Imagine being able to test drive your dream car anytime without having to travel to the showroom.
360 video isn’t news, but only recently brands have started to utilize this wonderful technology. Case studies suggested that people find 360 videos more interactive compared to regular video. Keep an eye on this channel because it might very well bloom this year.