Vanity URLs for Google+

On Monday August 13, 2012 Google announced on the official Google+ Page that they are starting to roll out custom URLs to a select few Google+ Profiles and Pages. Previously the URL was a string of 20 numbers.

Besides making further strides to attempt to compete with Facebook, this change is important for 2 additional reasons

  • Google’s algorithms sometimes recognize URL optimization as a positive ranking signal and a vanity URL may help to rank your Google plus page better in search results (even when you are not signed into your Google account).
  • Ease of use – Ability to use this URL on additional forms of advertising such as display advertising on YouTube or TV commercials.

The new vanity URL is live for some verified Google+ profiles but it is not ready to provide the feature to normal users. To get ahead of the game you can verify your Google+ business page which is now being combined with your original Google places page.

By Jeffrey Pucko

If you are interested in more SEO techniques or would like to hire us to manage your reputation online contact us at: or call 857.526.0096.

Boston Web Marketing | 1 McKinley Square Suite 7, | Boston, MA 02109 |

Recent Blog Posts

Contact Us Today!

  • This field is for validation purposes and should be left unchanged.