If you have recently started a business, or are in the process of doing so, it is important to know the nuances & benefits that come from utilizing Pay Per Click Ads, Search Engine Optimization, regarding how the two come together to provide growth for your business. This blog will cover the basics regarding what SEO & PPC are, as well as how they can be utilized to help grow your business.
Search Engine Optimization (SEO)
Search Engine Optimization covers a large range of services, which include (but are not limited to) content creation, social scheduling, monthly blogs, service area pages, website optimization, and website security. The primary goal is to increase your digital presence through relevant webpages and proper SEO & Meta descriptions for your website, it covers everything from the home page header to your footer. A consistent and easy way to maintain constant updates to your website is through blog posts and creating service pages or product pages for your business. This will not only make your sight more complex but can also help to inform consumers and search engines more about your business.
Pay Per Click (PPC)
Pay Per Click is a more direct approach to getting a large number of leads in a short amount of time. The primary goal is to drive traffic to a specific aspect of your business and focuses more on spending money to get your business in front of individuals that may be looking for a service that your company offers, but not for your business in particular. PPC can be utilized by working with search engines and 3rd parties such as Google to promote your company across the web through relevant keywords, retargeting, and more.
The Overview of SEO & PPC
Search Engine Optimization & Pay Per Click are both great options that can be used to increase your overall web traffic and conversions. While both methods revolve around keywords, traffic, and growth, the primary difference comes down Time & Money! It is normally good practice to continually provide fresh and new content to your website in the form of blogs or additional inner pages while having a PPC campaign that extends beyond your current organic reach. It may take time to perfect your SEO & PPC strategies, but when used together they can be a powerful asset for any business.
Boston Web Marketing: The SEO, Web Design & Marketing Experts
Boston Web Marketing can work alongside your internal team of Marketing professionals when it comes to optimizing your business and getting your website in front of the eyes of those you are trying to reach. Need a site consultation? Contact us for a free audit! If you are interested in growing your digital presence or looking to revamp your website, give Boston Web Marketing a call today at 857-526-0096!