In the social media world, there are many different ways to promote your business by using paid ads on these types of platforms. Twitter is one of the many social media platforms that offers this to businesses. Creating Twitter Ads can help grow your business with various advertising options and analytics which allows you to easily track your campaign. These types of ads allows you to specifically target users based on their interests, search patterns or who they follow. It’s important to know who your target audience is, when you focus on a specific group, it will help you track and test what works and makes an adjustment.
For you business, you can select the following to promote any products or service you offer:
- Promoted Tweets
- Promoted Accounts
- Promoted Trends
These twitter ads can help drive new users to your website by promoting sales, specific products, and new organic content like blogs. Twitter Ads allows you to do a pay-per-link-click model, that lets a pricing option between $1.68 – $10.00. Other different social media ads that can be used for businesses are Facebook Ads and Pinterest Ads and Buyable Pins.