Social media is rapidly becoming one of the most important customer retention & interaction tools that a business’ has at its disposal. This is important to note because as social media rises in popularity, so will social media scheduling services to make the job easier. Publicizing your services and communicating with clients about their needs is a great way to actively grow your business, and increase engagement organically. In between conversation pieces, it is important to supplement your social media content with active links to your website and blogs. Figuring out what to post can take a lot of time, but by utilizing a social scheduling platform you can get it done in a more efficient way by scheduling posts for the day, week or month, depending on your needs.
Finding The Right Scheduling Platform
There are several things to keep in mind as you research different platforms and determine which social media scheduling tool is best for your business. Ideally, it is important to find a platform that will cater to your current needs, as some services do not support scheduled posts to Google My Business, whereas others will not allow you to publish to Instagram. As with any decision, it is important to determine if you need multiple services or if you are willing to publish manually to certain channels.
Social Media Platforms & Goals
This is a big one, at the end of the business day, what are you ultimately looking to do with your social media posts? Are you more focused on driving traffic to your website, capturing leads or building brand engagement and awareness? Are you interested in growing your local customer base? Depending on your current social media goals, these posts will differ greatly as the messaging and tone will change, and having a scheduling platform will make this task easier as it gives you a month to plan and review.
What Social Platforms Are You Using?
Take a look at your current social profiles. What types of posts do you see the most interactions on? Do you have an arsenal of photos that can be used for content? The types of posts you create can have an effect on the best scheduling tool for your needs. Each Social Scheduling service caters to a specific style of posting, some are more photo-oriented where others are more information-based so it is important to know exactly which apps are supported on each platform. If you are focused more on your Facebook and Instagram content, pick a platform that is more photo-friendly like Hootsuite or Buffer. If you want to build your Twitter presence like a pro, TweetDeck will be able to post to your account without any issue.
Helping Your Business Get Found Quick!
The Boston Web Marketing team specializes in curating unique content & scheduling social media for a variety of companies across all industries. When it comes to promoting your products, services, and growing your business through organic or paid mediums it’s important to get found quick. If you are interested in growing your business online or would like to expand and optimize the content on your website or social platforms, give Boston Web Marketing a call today at 857-526-0096 or contact us today!