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How To Use Keywords For SEO

Relevant keyword use is perhaps the most important part of any SEO strategy. Not only do you want to utilize keywords that are tied to your goods or services, but ones that users will actually search for. Determining your keywords is just the start, once you have the top keywords you need to start placing them on your website and content in an appropriate and effective fashion!.

Where Should You Place Keywords?

The placement of your keywords can be difficult to navigate. Under-using your keywords will lead to poor page rankings on search engines and make it difficult for users to find your website. The inverse of this is known as keyword stuffing. Excessive use of keywords creates weak content which is not engaging, beyond this, Google will actually penalize websites that keyword stuff, further lowering page rank.


A website’s homepage is usually the first page a user sees on your website. Your homepage should absolutely feature your most relevant keywords, and within the first few sentences or H tags on the page!


Aside from the homepage, your content such as blogs, galleries, landing pages, etc. should include your keywords frequently, but never to the degree of keyword stuffing. If you are trying to gauge the balance of keyword use read content aloud as if it is a normal conversation. If sentences are choppy and impersonal sounding, chances are you are excessively using keywords!


A permalink is the permanent URL of your website as well as the “slug” which is the line of characters following your URL. For example, Boston Web Marketing’s URL is but the permalink to our web design page is  Adding keywords to slugs suggests to search engine bots exactly what content this page will cover and can help improve rankings for specific keywords. Slugs should be concise and to the point and tend to feature dashes between words.

Article and Page Titles

All article and page titles should include pertinent keywords in them. Many creators like to include their keywords as the first word in their titles, but the keyword should always be input where it makes the most sense grammatically and organically.

Keyword Research From Boston Web Marketing

Proper research and the use of relevant keywords can make or break an SEO plan. Boston Web Marketing’s staff specializes in keyword research to help your website attract your target audience and generate leads. Are you ready to kickstart your keyword research and SEO? Contact Boston Web Marketing today!

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