Using Google Posts to Advertise Specials

Using Google Posts to Advertise Specials

In the past, we’ve talked about how great of a tool a Google My Business Profile is for small business owners.  The tool is a free resource for business owners that works with Google Maps and provides free exposure to business owners. When users search for a business similar to yours, your profile has the opportunity to be featured in the Google 3-pack, providing exposure to thousands of users monthly.

 

Using Google Posts For Free Exposure

Google Posts is a fairly new feature provided by the Google My Business Profile.   You can use it to promote specials, new services, announcements, or any other way you can imagine. They offer a button feature so you can link to a URL on your website.  The post shows up looking like this on your profile when it appears in the search results:

Google Posts

 

Other features Google Posts:

  • Allows 100-300 words
  • Add a picture
  • Add a link
  • Reserve Now Feature

Marketers, small business owners, and webmasters can take advantage of this new feature while it is not being commonly utilized. Happy marketing!

 

 

Spencer van Gennep
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