In the past, we’ve talked about how great of a tool a Google My Business Profile is for small business owners. The tool is a free resource for business owners that works with Google Maps and provides free exposure to business owners. When users search for a business similar to yours, your profile has the opportunity to be featured in the Google 3-pack, providing exposure to thousands of users monthly.
Using Google Posts For Free Exposure
Google Posts is a fairly new feature provided by the Google My Business Profile. You can use it to promote specials, new services, announcements, or any other way you can imagine. They offer a button feature so you can link to a URL on your website. The post shows up looking like this on your profile when it appears in the search results:
Other features Google Posts:
- Allows 100-300 words
- Add a picture
- Add a link
- Reserve Now Feature
Marketers, small business owners, and webmasters can take advantage of this new feature while it is not being commonly utilized. Happy marketing!