Content is an essential part of SEO, whether it’s for links, conversions, education or any number of reasons. Let’s focus on content that drives awareness of your brand.
One way to measure awareness is by looking at new visitors that a piece of content attracts using Google Analytics. Other measures include social shares and links. Essentially, if you’re creating content to expand brand awareness, links and social shares should be high up on your list of priorities.
How Do We Know Which Content Ideas Work Best?
A great way to get content ideas is through a handy tool called Buzzsumo. Two beneficial aspects to Buzzsumo is its ability to offer a keyword based search or a domain based search. When using the keyword based search tool, it’s important to be aware of the difference between commercial based keywords and content-driven keywords.
When searching in Buzzsumo, I’d recommend using selecting past year so you can get good results with lots of data.
The results will be ordered by a total number of shares and broken down by social networks. The best part about this site is that you will notice domains reappearing. The domain will generally have a decent size audience with a solid amount of shares. From there, you can try to build a relationship with them. It’s best to take the reappearing domain and put it into the domain search to see if there is anything else you can learn.