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Understanding Your Website’s Analytics

Understanding your website’s data and analytics is imperative for your Search Engine Optimization plans and goals. Having a website for your business is great, but without understanding and analyzing user intent and traffic on your website, you can quickly fall behind your competitors. Taking interest in your website’s analytics and data will help your website and brand grow. Here are the aspects to consider and make note of when looking obtrusively into your site.

The Different Types of Traffic

Website traffic comes in a variety of different forms: Organic, Direct, Paid, Social, and Referral. Understanding how the majority of your website traffic is generated is essential. Knowing how most users get onto your website will inform you of what is working, and what needs improvement.

  • Organic Traffic

Organic traffic in regards to SEO is a form of traffic that occurs through unpaid means. Furthermore, for example, when users search certain keywords on a search query regarding your industry and are led to your website, that equates to organic traffic.

  • Direct Traffic 

Direct traffic, like organic traffic, also occurs through unpaid means. Unlike Organic traffic, however, direct traffic refers to users specifically searching out your website in the URL or a search query.

  • Paid Traffic 

Paid traffic refers to paying for ads or ad campaigns to create more awareness for your website. When someone clicks on your online ad and ends up on your website, that is paid traffic.

  • Social Traffic

Social traffic occurs when someone on social media clicks a link that directs them to your website.

  • Referral Traffic 

Referral traffic is when a user is directed to your website from a different website. Referral traffic does not come from search engine queries or social media applications.

Bounce Rate

Understanding what bounce rate is and how it affects your website is important for website owners. As you may have deduced, “bounce rate” in SEO is a score that refers to how frequently users land on your website and leave within a set amount of time. In other words, bounce rate occurs when a user does not engage with your website via clicks or scrolls. A high bounce rate is obviously bad and a sign that should not be ignored. A bounce rate percentage between 25%-40% is considered good and anything higher than 70% is not ideal. Always keep a close eye on your monthly bounce rate score.

Professional SEO Services in Boston, MA: Boston Web Marketing

At Boston Web Marketing, our team of SEO professionals can help you set up the analytics of your website, and help you understand it too. Analytics has become a popular avenue to analyze data throughout the digital world. Contact us today to get your analytics going!

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