Understanding the Importance of Backlinks

If you’re looking to increase traffic to your website, one of the most effective things you can do is accumulate backlinks.  A backlink is a link that comes from another website back to yours. Google uses an algorithm called Penguin to track and rate the value of these backlinks.  Accumulating high quality backlinks from reputable websites will help your website rank higher on search engine results.  Below are some of the best tips for amassing quality links to improve your results!

Donate, Sponsor, And Engage with the Community

One of the most effective strategies for accumulating backlinks is to network.  People will be more willing to provide you with backlinks to your website if you are willing to provide them a service as well.  It could be something as simple as making a donation to a small business in exchange for a link from their site to yours.  You could also sponsor community events as a way to network with multiple businesses at once and get your name out around the community via word-of-mouth.

Check Your Directories

Another effective strategy for increasing your count of backlinks is to make sure your website is entered on as many directories as possible.  There are nationwide directories, like YellowPages, AngiesList, or Home Advisor, which can give your website exposure across the country. There are also local directories, like your local Chamber of Commerce, which may be accessed more frequently by the customers around you to find local businesses.  It can be even more effective for your website traffic to make sure you are updated on your local directories because the people searching within these pages are generally local customers that will be more likely to come into your business, as well as spread the word about it.

Promote Yourself On Social Media

An alternative strategy to try is to promote your company on social media.  There are a couple of different ways to accumulate backlinks using this strategy.  The first is to post on your business’ social media accounts, and include links to the webpage(s) you want to promote.  The other strategy is to post content that people will be interested in engaging with and willing to promote for you by posting the link themselves, which brings us to our last point.

Write Unique, Compelling Content

Above all else, writing quality content is the most effective thing you can do if you want to accumulate backlinks.  The only way to get backlinks organically is to have content that people are willing to promote for you.  The best way to do that is to make sure the content you write is unique, engaging, and worth reading.  If you create outstanding content, people will want to link your work for other people to see and read, and while creating something that people want to share is the challenge, if you are able to accomplish that, you will amass backlinks more quickly and easily than any other option.

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