Before the advent of secondary keywords, SEO professionals relied solely on primary keywords. The importance of secondary keywords has now become apparent. The future will see an increase in the importance of semantic search and intent optimization. Today, Google does not simply look for words. The goal is to analyze the query’s context and define the user’s search intent. Therefore, providing as much relevant information as possible through primary and secondary keywords is preferable.
How It Started
To figure out what the content on a page was about, search engines such as Google looked at the frequency of keywords on the page. Thus, the practice of keyword stuffing emerged – meaning that marketers would repeatedly put the words “running shoes” on a page to rank for that specific keyword.
In 2013, Google Hummingbird changed all of that. By changing the algorithm, search engines no longer looked for the frequency of a specific phrase but instead had to consider the words used in the content when returning relevant results.
Discovering These Keywords
To help boost your content marketing efforts, you need to develop accurate lists of semantic keywords. You can use several methods to determine the keywords and audiences that work best for your target keyword.
To understand how often your keywords appear in searches, check the metrics of the keywords you are using, such as search volume. You can then make the most effective selection.
Contact Us To Get Started
You must create well-optimized content to see results when it comes to SEO. When you are familiar with what search engines are trying to accomplish and how they rank websites, you can achieve a lot. If you’re looking to get in touch with one of our professionals today, you can call us at (857) 526-0096 or email us at sales@getfoundquick.com. We look forward to hearing from you soon.