On-page SEO is a relevant tool many specialists use to enhance their website’s data and optimize its content as well. You may have heard of off-page SEO, which utilizes links from alternative websites or external signals to increase their rankings on the search engine results page. However, on-site or on-page SEO refers to optimizing both existing content and HTML on the page. The ultimate goal every specialist should try and achieve with on-site SEO is to help search engines and users understand what a webpage is about, enhance the page to become relevant to targeted search queries, and make the page useful and worthy of ranking well on the search engine results page (SERP).
What is on-site SEO?
When looking at the bigger picture, on-site and off-site SEO form two of the fundamental factors when trying to rank your website. When looking past helping search engines interpret your webpage, on-site SEO helps users visit your page quickly and clearly identify your services or products. The goal is for the user to leave with the information they need or better understand your brand’s business. Continue reading to see the key takeaways you should be using when improving your on-site SEO.
In previous years, on-site SEO has revolved around keyword use, specifically focusing on high-value keywords in several locations on a website. Today, we no longer see keywords as the center of on-site SEO; instead, the keywords and phrases are generated into useful content topics for the website’s pages. While our focus is targeted at user experience, we need to ensure it will benefit a user with clear and relevant content tailored to their search queries.
The phrase “content is king” is still very relevant in the marketing world; however, dull content stuffed with keywords for Google’s algorithm is not going to help your website rank higher. What webpages need are pages with in-depth, unique, and user-friendly content. The pages may offer buttons and photos to increase the experience for the user while being thorough with the information provided on each page.
Meta tags allow a user to view a brief and accurate description of your web page on the SERP. The idea behind meta tags is to show the user a preview of the page they can click on and what they will get out of it. This is another SEO factor that helps search engines and users identify which website will best answer their search query.
Increase Your On-Page SEO with Boston Web Marketing
At Boston Web Marketing, our specialists can help you increase your online presence through on-page SEO. Start having your business rank higher and in more places by getting started with us. We are always thrilled to help out; get in contact with our team today!