Understanding Marketing as a PR Professional

As Public Relations professionals, we are always looking to help and better service our clients. One of the best ways we can do this is by knowing best practices when it comes to marketing. You should know the ins and outs of your results and how you got to them. Understanding how and why you got these results will provide you a way to better communicate with your client in a more comprehensive way.

  • One of the first conversations you should have with a client is what type of goals they are looking to achieve. Getting a good idea of their goals from the beginning will help you make the necessary adjustments throughout your working relationship.
  • When it comes to social media, we love to see big numbers in followers, engagement and impressions. While these are all indicators of a great social media plan, you also want to make sure you’re using content. Marketing professionals love the saying, “Content is king.” This means that the content you share on social media should be engaging and consistent. Things like email blasts or newsletters will keep your audience engaged.
  • Since marketing tools are constantly changing, it’s important to stay up to date on them. By being ahead in these changes, you’re showing your client that you’re providing a service that can move as quickly as the marketing tactics change.

By understanding the best practices of marketing, you’ll be able to create a great relationship with your client and be confident when you go over their results.

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