SEO is often misunderstood. Many people do not understand its importance to the overall growth of a company. SEO contributes to additional visibility in organic searches, driving more website traffic, and eventually, more leads and conversions. With digital marketing being more important than ever, these factors can contribute to company growth significantly. As a business owner, it is important to understand how SEO works, so that everything goes according to plan during the implementation of the campaign. Below is a guide to understanding a proposed SEO campaign, and what you can expect!
Setting a realistic timeline to get the SEO campaign running is crucial. If you’re working with an SEO specialist, this is one of the first things you’ll want to discuss together. Usually, analyzing and adjusting the campaign on a monthly basis will help to start identifying trends. From there, you can make the necessary changes to the campaign and together determine a realistic plan for moving forward. A timeline helps to keep everyone on the same page.
Understanding the Competition
When starting an SEO campaign, it’s important to consider the competition. While you’ll likely want to show up for many of the keywords that they do, you can actually use their weaknesses in keyword optimization to your advantage. For example, if their website is well-optimized for short-tail keywords and they’re dominating the search results for those, your proposed SEO campaign might incorporate more long-tail keywords to try to gain traction through those searches. Since SEO often takes time to see results, you’ll likely see more success with this strategy, rather than immediately trying to beat out your competition on keywords that they’ve spent years optimizing for. In the long run, your SEO strategy can be tweaked to compete with these more competitive keywords and get you to the top!
Adjustments to the Campaign’s Objective
The final, and most important, aspect of understanding the SEO campaign is to determine the objectives and work together with your SEO specialist to discuss any adjustments needed to fix the goal or direction of the campaign. Whether it’s by adding or removing keyword lists, or incorporating products or services that the client wants to optimize, it is crucial to have this discussion after a certain period of time has elapsed. Once the SEO campaign can be broken down into sections of work that are working well, could use improvement, or needs to be removed, this conversation can occur to instill the best SEO practices.
By understanding what SEO functions can improve company growth, running through an estimated timeline, and making the necessary adjustments to the campaign, you can feel confident that your SEO campaign will be running effectively. If you are a business owner looking for someone to create an SEO campaign for you or would like to learn more about our services at Boston Web Marketing, contact us today by calling (857) 526-0096 or emailing us at firstname.lastname@example.org.