Types of Traffic to Your Website to Know About

In today’s increasingly digital world, search engine optimization is one the most effective ways to help your brand or business achieve online visibility – and ultimately – success. While search engine optimization (or SEO for short) is undoubtedly important, it is not always straightforward or easy to understand, thanks to its many distinct buzzwords. This may be the case when it comes to understanding the different categories of website traffic, which is the precise focus of today’s blog topic. In this article, we’ll be explaining the different types of website traffic that you should know about if you are interested in improving your website’s SEO. To learn more, keep reading below!

Organic Search Traffic

Organic search traffic occurs when a user visits your website without the help of advertising or any paid promotion. As the name would suggest, the visitor comes to your website ‘organically’ through a search engine after making a search query. Most experts would agree that organic search is the most valuable type of traffic, as it is a great indicator of SEO success, and helps to build your website’s credibility and authority on search engines.

Direct Search Traffic

Direct search traffic is very straightforward to explain: it is when a user searches for your website directly either by searching for the URL of your website or by using a bookmark. This occurs when a user does not use a search engine to visit your website. While maybe not as valuable as organic search traffic, direct search traffic is still a sign of success, as it shows that the word is getting out about your website.

Social Media/Referral Traffic

Referral traffic is when a user visits your website by way of a referral or a mention on an external platform. This typically points to social media pages, but referral traffic can also mean that your URL was mentioned on other websites, online business listings, and other forms of content online. Though maybe not as important as organic search or direct search, referral traffic is still a positive sign that your website is getting more attention.

Work With Boston Web Marketing – A Great SEO Agency

Boston Web Marketing is New England’s largest independent digital marketing agency, specializing in SEO, social media marketing, and a number of other services to help your business thrive in today’s digital world. Interested in learning more? Get started with us today by calling 857.526.0096 or by submitting a contact form through our website. We look forward to hearing from you!

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