Types of Interactive Content to Engage Users

No matter the industry you are marketing for, creating interactive content is an easy way for you to drive engagement and keep your audience entertained. Building a competitive content strategy may primarily include static content, but with more online users than ever, integrating interactive content into your strategy is your best chance at boosting engagement and growing your audience. If you want to keep users’ eyes on your brand engaged for longer, continue reading to see the types of interactive content you can incorporate into your strategy. 

What is Interactive Content?

Interactive content refers to a type of content that requires active participation from the user. It is a form of content that encourages audience interaction, engagement, and participation. This type of content is designed to be more engaging, stimulating, and memorable than traditional forms of static content. Examples of interactive content include quizzes, surveys, polls, games, calculators, and more. Interactive content is becoming increasingly popular among businesses and marketers as it allows them to capture the attention of their target audience and create a meaningful connection with them. By incorporating interactive content into their marketing strategies, businesses can drive engagement, increase customer loyalty, and ultimately achieve their marketing goals.

Types of Interactive Content

Businesses can incorporate many types of interactive content into their marketing strategies. These include:


Quizzes are a fun and interactive way to engage with your audience. They can be used to test knowledge, provide insights into personality traits, or offer product recommendations.

Surveys and Polls

Surveys and polls are a great way to gather feedback from your audience. They can be used to gather insights into customer preferences, opinions, and needs.


Games are a highly engaging form of interactive content. They can be used to entertain and educate your audience while also promoting your brand.


Calculators are a useful tool that can be used to provide value to your audience. They can help users solve problems and make informed decisions, from financial calculators to health calculators.

Interactive Infographics

Interactive infographics are a visually appealing way to present complex data. By allowing users to interact with the data, they can gain a deeper understanding of the information presented.

Increase Engagement With Interactive Content

Overall, there are many types of interactive content to choose from, each offering unique benefits for businesses and marketers. By incorporating interactive content into their marketing strategies, businesses can create a more engaging and memorable experience for their audience, ultimately driving engagement and achieving their marketing goals. If you are a business owner looking for assistance creating and executing an interactive content strategy, contact the digital marketing professionals at Boston Web Marketing! Call our digital marketing specialists today at (857)526-0096.

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