Optimizing for local SEO used to be fairly simple; Adding your key business details (name, address, and phone number) to the footer of your website, claiming your Google My Business page, and submitting your site to local directories was typically enough to get your site ranked in the local pack. However, with the increasing competition online today and new algorithms, moving up in the rankings is going to require a little more effort. Content has become a crucial part of SEO. We have a few examples of content you can add to your site that will be effective in boosting your local rankings. Keep reading to learn how to get the most out of your content for local SEO.
City-Specific Landing Pages
Getting your website ranked in the local SERPs is going to be much easier if you have location-specific pages. Building out pages on your site with content about each specific town or city you serve, including details about the services you offer in that area, and any other relevant information will help you get found in that area quicker. If your business has multiple locations, you’ll want to do individual pages for each location as well.
As voice search has become increasingly popular, having an FAQ section is a crucial piece of content to optimize for local searches. For example, people might ask search engines “how can I train my dog to walk on a leash.” As a dog trainer in the area, you should have a section on your website that answers frequently asked such as this one, that then points them to a page on your site that shows how your services can help. The featured snippet that appears on the search engine page is typically where people will look for their first answer, so getting your site to show up here is key.
Specials and Local Events
As a local company, you could also consider offering specials for just local residents or pairing with other local companies to put on events. Give customers a personalized offer with local deals. For example, a museum in Boston could have a locals-only discount, where tickets are half price if you’re a resident of the area. This allows you another opportunity to include your location on the website, while also attracting more local residents.
Contact Boston Web Marketing for Local SEO Optimization
Need assistance in optimizing your website for local searches? Our team of digital marketing experts is here to help! Fill out an online contact form or give us a call today at 857-526-0096 to get started.