Two Questions Your Bio Should Answer

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Two Questions Your Bio Should Answer

So, you created a username and picked out your profile picture, now it’s time to figure out what to write for your bio.
 
Knowing what to put in your bio can be as daunting as figuring out what to put on your business card.  This is the first thing people see when they click on your feed, and it is pretty much your pick-up line to hook your followers.  And you only have to get a few savvy words to lure in new followers, or keep the ones your currently have.
 
While your bio description shouldn’t be as lengthy as the “about” section on your website, it should be as equally telling in just a few short words.  You want your bio to be a quick and accurate representation of your brand.
 
Besides providing your company name, contact information, and a link to your website, your bio should answer two questions: Who are you and what is your brand about?
 

Who are you?

When you’re writing your bio, think of it like you would a newspaper headline: it gets right to the point in just a few words.
 
Your bio is simply a brief introduction that provides detailed and concise information about your brand.  Try thinking of at least three words that best describe your brand and work with that to write up at least two sentences that illustrate who your company is in your industry.
 

What are you about?

You may feel obligated to cram all your accomplishments into 300 characters or less.  Instead, focus on writing about what services or products your brand offers, and what makes your brand unique from competitors.
 
Your bio is a space to highlight what you want your audience to know about what you do, and gives them a taste of the content they will be viewing.  If you want to stand out for a profession, skill, or product, be sure to include these details in your bio.

 

Morgan Austin
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