Twitter Tips for the Marketer

Twitter Tips for the Marketer

Most businesses tweet on the wrong days too often, they don’t use enough hashtags and follow other practices that usually lead to retweets according to a new report looking at how business marketers use Twitter from Buddy Media.

The social media marketing company took a look at 320 Twitter accounts from some of the world’s biggest brands from December 11, 2011 to February 23, 2012.  What they discovered:  the engagement rates on Twitter for brands are 17% higher on the weekend as opposed to weekdays, but most brands aren’t taking advantage of this trend and, on average, only 19% of the brands sent out tweets over the weekend.  So if a brand was to evenly distribute its tweets throughout the week, then 28.6% of those tweets should occur on the weekends.

For certain industries, tweet activity would be a bit different on weekdays and weekends. For example, fashion brands see 30% higher engagement on the weekends and you have publishers that have 29% higher engagement on Saturdays, probably because people have more time to really catch up and read as opposed to the rush of a weekday. But the study showed that only 7% of tweets happen on Saturdays for publishers.

Some other facts from the report are that tweets with hashtags are twice as likely to have engagement, but only 24% of the tweets in the report used the tags. Another finding is that tweets with three or more hashtags see a 17% drop in engagement with people. Also tweets with pictures see twice as much activity because it requires users to do a task and click the picture link.

The lesson?  Study your consumer base and know when they are on Twitter to get the proper interactions you’re looking for.

-George Freeman

 

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