Twitter Officially Changes Domain to!

A year after the initial rebrand, Twitter has officially become This transition, led by Elon Musk, brings with it a host of exciting possibilities. Musk announced, “All core systems are now on,” hinting at the potential for a more streamlined and integrated user experience. 

Typing into your browser will automatically redirect you to this new domain. Some issues with this process have been noted, depending on your browser choice. This domain transition has been cited as one of the clumsiest parts of the rebrand; users noted that appeared on the app as early as August 2023, yet the Twitter logo and domain still showed until recently. Until this month, didn’t appear in one’s web browser when using the platform. 

Things You Should Know About

Musk hopes that X will become an ‘everything app’ with anything from banking to blogging. With this rebrand nearly finalized, there are a few things to keep in mind if you use X to promote your business: 

1. Rebranding to X

The transition to has also included the removal of the iconic bird logo. The website and app now bear the new “X” logo. This means wherever you have the previous Twitter logo on your site, it would be worthwhile to replace it with the new X logo.

2. X Changes Terms

With Elon Musk purchasing Twitter, there are some changes to be aware of. These include alterations to familiar terms, such as capabilities and functionality. Most notably, Musk has expressed his intention to remove the character limit for posts, opening up new possibilities for content creation.

3. Premium Subscription

The switch to X comes with an umbrella of paid subscriptions. The majority of the features can only be accessed through these premium options – including longer posts, a custom interface, a blue checkmark, and more. 

Support from Boston Web Marketing

If you are a business owner heavily relying on X for awareness, this transition may be challenging to grasp. However, you are not alone in this. Our team at Boston Web Marketing is here to help navigate this process – including assisting you in updating the branding on your website and understanding what posts will perform best on X.

If you have any questions on how this rebrand will impact you, don’t hesitate to contact us at 857.526.0096 or fill out our contact form to get started.

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