As most of you may already know, Twitter has doubled its famous character limit from 140 to 280! This comes after a test conducted by Twitter to observe the response for an expanded character limit. Twitter must have seen dazzling results from this test conducted in September, because just two months later, they are introducing the expanded character limit to the world.
Tweeting Made Easier
When it comes down to it, 140 characters really is not a lot. Twitter felt that this character limit was hindering its user’s abilities to properly express themselves, causing tweets to be discarded or stuck in draft limbo. The test Twitter conducted found that 9% of Tweets were hitting or reaching the max character limit of 140, but with the expanded character limit of 280, only 1% of tweets were reaching it. This data shows that fewer users were reaching the character limit and did not have to worry about fitting their complete thought in a small character amount.
Tweets Stay Short
A big concern for both Twitter and the general public for this update was user’s timelines filling up with elongated tweets, essentially paragraphs. If people are given the freedom to use 280 characters in a tweet, then they will. Twitters test proved this not to be the case though. The results showed that only 5% of tweets were even longer than 140 characters while 2% were over 190 characters! This shows that users may have felt restricted by the character limit, but only by a few characters. That even with the ability to write 280 characters, most users will continue to keep their tweets short, as tweets should be.
Twitter also found that these longer tweets not only provided the site and users with more content and valuable information but also drove engagement for users who had more room to tweet. This could be attributed to the more valuable content available, or the larger character amount providing more insightful posts.
Twitter has just rolled out the new character limit within the past few days so keep an eye out on how the public reacts. Japanese, Chinese, and Korean are the only populations who will not see this update take effect. If you’re on Twitter, and notice changes to your timeline, let us here at Boston Web Marketing know about it, we’d love to get your thoughts!