As we move into 2022, social media should be on your radar. So many business owners are getting on social media but are now wondering how to get more engagement and conversions through those existing accounts. Over 3.96 billion people use social media sites like Twitter, Instagram, and Facebook – so it has to be easy. Why isn’t it happening for your business? Keep reading below to learn more about our tips and tricks for social media in 2022.
The best thing to do at the beginning of a new year is to establish clear marketing goals for that year. Your social media strategy should revolve around what is working and any necessary adjustments. Once you develop goals you can allow your team to track any progress. Putting effort into your social media without understanding your audience and goals, then time can prove to be useless. So, before you start anything else in the new year, start establishing some social media goals to help better utilize your social channels.
Optimize User-Generated Content
User-generated content is any post shared on a social media channel by a customer regarding your product – in a positive way. When customers post photos of themselves using a product or representing a brand, that is all user-generated content. User-generated content is typically organic and can’t be controlled, but once you find that someone posted about your business don’t be shy! Retweeting and sharing their posts with your followers is a great way to encourage more user-generated content.
Invest in Micro-Influencers
Influencer marketing is the new craze that many businesses are beginning to utilize. Hiring an internet personality to review your product or service through their social media channel will give you a brand new audience. The big difference between influencers and micro-influencers is the audience size you are trying to target. Traditional influencers have more than 500,000 followers, whereas micro-influencers have anywhere between 5,000 and 500,000 followers. Micro-influencers can be more effective for your marketing strategy because they are more likely to have a niche audience.
Contact Boston Web Marketing
If you’re interested in building out your social media strategy with experts, Boston Web Marketing is here to help. Our digital marketing team will walk you through the process, assisting with narrowing down your goals and creating optimized content for your social media channels. To contact us, give us a call at (857) 526-0096!