Trends to be Aware of for Small Businesses

Are you a small business looking for categories and queries performing well on search engines? After analyzing traffic growth trends, organic search performance over time, and other KPIs related to small businesses, we have discovered which categories manage to do better online. Continue reading to find some trends to be aware of for your small business.

Related Searches to “Small Business”

Many of the top small business-related searches are related to finance concepts.

Here are the top queries, ordered by average monthly searches:

  1. “Small Business Loans”
  2. “Small Business Ideas”
  3. “How to Start a Small Business”
  4. “Small Business Grants”
  5. “Small Business Administration”

If you are a small business, consider writing blogs regarding how you were able to support financially, start, and sustain your business. This will help you rank on search engine results pages where people frequently search for these key terms.

Top Performing Small Business Searches

Small business owners need to try and embrace all the up-and-coming trends. Some of the critical factors to take into consideration are listed below.

  • Searches for digital marketing services surged significantly, especially during the height of the pandemic
  • Creating short videos for small businesses has flourished with social media apps such as TikTok or Reels on Instagram
  • The majority of people were looking up “free text message marketing” in 2022 than any years prior

You can increase your overall ranking by incorporating and optimizing your small business with top-performing vital metrics, like short videos or text message marketing.

Organic Search Terms for Small Businesses

The following search terms have performed significantly for small businesses regarding organic searches. Many small businesses under the following categories should consider incorporating these organic search terms into their metadata to increase their ranking. 

  1. Publishing
  2. Consumer Services
  3. Consumer Goods
  4. Building Materials
  5. Music
  6. Online Media
  7. Veterinary
  8. Entertainment
  9. Human Resources
  10. Food & Beverages

As a small business, you must stay up to date on your metadata by incorporating the top-performing searches related to your business. An excellent resource that you can use to track organic search terms is Google Search Console

How Small Businesses Can Flourish With SEO

Interested in discovering more about how SEO can increase the overall ranking of your small business? Don’t hesitate to contact one of our team members at Boston Web Marketing today! We are happy to help you optimize your website and help you perform better on the search engine results pages. To get started, give us a call at (857) 526-0096 or email today. 

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