As November arrives and the year begins to draw to a close, it’s time to consider the new wave of trends to be anticipated in 2019. Yes, as a marketer your current roster of SEO, Adwords, and website know-how has served you well, but you also know that what is required of online marketing is a constantly shifting landscape. Therefore, take a look at some of the things you may want to brush up on for the year to come.
The Arrival of AR
Augmented Reality (AR) has been a constant buzzword that has been rampant in the tech community for years, but has never really seen any widespread commercial application. Not anymore. Thanks to the adoption and integration efforts of Facebook, Apple, and countless apps (Pokemon Go, anyone?), AR is finally at the point where we can expect its tech to democratize and trickle down to more accessible and easier to apply levels. From specialized apps to create a brand new visual experience at concerts from the Black Eyed Peas and U2, to numerous geo-filters and Face-Recognizing software, expect AR to become a prominent part of the consumer-acquiring experience for years to come!
It seems that as technology moves forward, we will be able to control it using increasingly more aspects of our body. In this case, it’s our voice. Thanks to the early introduction provided by Siri, and later, more capable voice assistants like Amazon Alexa and Google Home, voice searching is becoming an increasingly major part of our everyday lives. ComScore estimates that by 2020, half of all search queries will be voice-based, something that’s bound to shake up the Google Ads and SEO landscape. Knowledge regarding the differences between text and voice search will be heavily integrated, as well as what a person tends to say when using this more conversational medium. Therefore, it may help to do some research on what data currently exists on this, and keep up with the developments of this trend.
Another hot topic in the tech community that is starting to see some traction, 2018 has been slew with a bunch of stories regarding multiple attempts and experiments with applying AI, with varying amounts of success. But many regard that 2019 is the year that the lessons from those trials will be put to action. Trend analysis, customer profiling, and personalization are all things you can expect to get a boost from AI, and with that comes the arduous task of learning to understand it’s advantages and disadvantages, and adapting your marketing strategies to its capabilities. However, the increased accuracy of targeting, coupled with automated A/B testing, allowing you to make changes to campaigns on the fly, makes it certainly worth it. Expect the performance of automated campaigns to improve exceptionally as well.
Even More Dominance from Videos
Videos have been taking over the internet for as long as our bandwidths could handle it, and 2019 sees no end in sight to that trend. Google’s recent extension of its display network to YouTube on TV is the latest testament to marketing’s commitment to video, aligning with the Washington Post’s prediction that by 2019, over 80% of internet traffic would consist of video.
The results of video speak for why it’s so popular. According to Hubspot, simply adding video to an email boosts clickthrough rate by a staggering 200-300%, and placing one on a landing page increases it by 80%. Those who do not possess any video content-creating skills may benefit from acquiring some, for you can expect more and more business owners to demand for it.
As you can see, the online marketing landscape is going through another shift, as its tools become evermore intelligent, far-reaching, and accessible. We over at Boston Web Marketing are committed to keeping up with the latest trends, and will continue to do so throughout the shifting landscape of 2019. If you are looking for a forward-thinking marketing company with the expertise to manage your business’s ambitions, contact us via phone, or through our inquiry form. We’d love to work with you!