The holiday season is vastly approaching, the weather is getting colder, and the online shopping season is about to commence. Whether it’s Black Friday, Cyber Monday, Christmas, or anything in between, people worldwide are ready to begin purchasing gifts for loved ones, family members, children, friends, etc. This means that commerce business owners and businesses offering sales and holiday discounts must be ready to take advantage of this busy time. The best and easiest way to convert more sales, increase site traffic, and beat out our competition is by developing a top-tier SEO strategy. To help you boost your numbers this upcoming holiday season, the industry experts at Boston Web Marketing have compiled our top tips to help you fully capitalize on the holiday season.
Top Holiday Related SEO Tactics To Boost Your Traffic This Season:
Create Holiday Related Content
Whether you are offering a product or service, you will want to drive holiday shoppers and consumers directly to your site. To do so, you will want to formulate holiday-related content with necessary keywords relating to your business, services, and products. These pages and keywords will help you promote your offerings and potential sales. This content can come in the form of blog posts as well as product pages and gift guides.
Ensure Your Local Listing Is Accurate
If you have an actual brick-and-mortar location, you will want to ensure that your Google My Business listing correctly displays your address and hours of operation that are accurate to your current happenings. It will be essential to note that if you plan to change your holiday hours, to have that reflected on your profile.
Create An FAQ Page
With the primary goal of driving traffic to your website, you must expect an increased need for customer services. To save yourself time and frustration, create an FAQ page on your website. Make sure this page is easily accessible and that it answers the main questions and customers’ potential concerns. This time-saving tactic can include shipping, order status, contact information, and more.
Create A Holiday Email Marketing Campaign
Sending emails to your recurring customers who have signed up for your mailing list can help you spread the word about your holiday promotions. In this campaign, you can thank them for their business, showing you care about them during this busy season!
Do You Need Help Increasing Your Holiday Traffic This Season? Contact Boston Web Marketing
If you are looking to improve your business’s search appearance with curated blogs, content writing, and social media optimization, look no further than Boston Web Marketing. Our expert team provides search engine optimization services to industries from law offices to contractors to salons and everything else in between. Call us today at 857-526-0096 or fill out our contact form for more information. We look forward to working with you to increase your SEO soon!