Boston Web Marketing Logo

Top 5 Google Ranking Factors

Google ranking factors are attributes on a web page that contribute to that page’s position on search engine results pages. By tailoring your web pages to meet these ranking factors, you can better your website’s search engine optimization, leading to more website visits and, ultimately, more business. In this article, we’ll go over the top 5 Google ranking factors (in no particular order) and talk about how you can effectively implement them on your website!

High-Quality Content

As anyone with a little bit of SEO experience knows, one of the most important SEO strategies is the constant creation of high-quality content. Website owners should add content to their site as often as possible, but if the content you’re publishing isn’t valuable, you may only be hurting yourself. Content on your website should be relevant to your business and should provide some sort of valuable information to anyone who is visiting that webpage. High-quality content will not only attract search engines, but it will improve your website’s user experience as well.

Page Speed

Another important ranking factor is your website’s page speed, or how fast your website loads. Similar to high-quality content, page speed is essential for both search engine rankings and user experience. Studies have shown that when websites increase their page speed, the number of conversions and transactions often follow suit. Google PageSpeed Insights is a free-to-use tool that will allow you to check your website’s page speed and give you suggestions on how you can improve it! For more tips on increasing your website’s page speed, visit our blog!


The next important Google Ranking Factor is your website’s mobile-friendliness. As of March 2021, Google has implemented mobile-first indexing, meaning your website is now being crawled and indexed according to its mobile version. For this reason, it’s debatably more important how your website functions on mobile devices than on desktops. In order to make your website more mobile-friendly, you should build it to be responsive to the device it’s being accessed from. For tips on how to optimize your website for mobile devices, read our blog here!


Backlinks are another Google ranking factor that can significantly improve your SEO strategy. Backlinks, or inbound links, are links that lead to your website from an external website. Backlinks are important because they give your website authority, especially when these inbound links are coming from a reliable website. You can increase the number of reliable backlinks you have by submitting your website to local listing sites like Apple Maps, MapQuest, YellowPages, and more. You should never purchase backlinks from a link farm because this is a “Black-Hat” SEO tactic that can damage your SEO or have your site removed from search engine results pages altogether.

User Experience

One more important Google ranking factor is your website’s user experience. User experience encapsulates everything from web design and page speed to security and advertisements. Better user experience often leads to more conversions, meaning your company will get more business – the whole reason to have a website in the first place. For tips on how you can improve your website’s user experience, visit our blog here!

Contact Boston Web Marketing!

If you have any questions about Google ranking factors or want to improve your website’s SEO strategy, don’t hesitate to contact us! Our SEO specialists help businesses in almost every industry achieve higher search results. Give us a call today at (857) 526-0096, or fill out the contact form on our website for a free SEO audit!

Recent Blog Posts

Contact Us Today!

  • This field is for validation purposes and should be left unchanged.