A contact page is a page on your website that allows you to hear directly from your target audience. It is a place to hear your audiences’ questions, reservations, concerns, and more! No matter the industry, a contact page on your website can be one of the highest viewed pages, making it crucial for conversions! With that in mind, it is important to eliminate mistakes on this page in order to maximize your conversion rate! There are a few common errors often made on contact pages that hurt conversions.
Want to know how to spot the red flags? Our article breaks down the top four contact page mistakes that could be hurting your business and how to fix them!
It is not uncommon for things to occasionally break on a website and usually is not hard to fix. Sometimes your contact form may be broken! Submit buttons might not work, error messages may occur when the form is completed. While this is not your fault this can discourage potential customers because they do not have a way to successfully ask their questions. Make sure your form is fully functional by doing weekly contact form tests. Doing this will allow you to catch errors and ensure everything is working properly.
Too much/too little
A common mistake seen on contact forms is either requesting too much or too little information. If it has too many fields a user may get impatient and not complete the form, losing you a conversion. You don’t want to ask for irrelevant information like a maiden name or former address. Stick to asking for information that will allow you to get clear and concise answers. On the other hand, if your contact form doesn’t have enough fields you can be missing out on necessary information that will best allow you to help your audience. If you don’t include the required fields that allow the customer to voice their questions they may decide not to complete the form, costing you another conversion.
Catching these errors is fairly simple. All you have to do is tailor your form to the purpose of your website. The form should take less than 2 minutes to complete and should include questions based on the needs of your customer. If you are a restaurant owner you don’t necessarily need to include a field asking for the customer’s address. Tailor the form to your business to avoid asking too much/too little on your contact form.
Untracked Form submissions
Having a contact form on your website is great, but it’s only beneficial if you make sure to track where the form submissions are going! If you don’t keep track of the forms you won’t be able to reply to completed submissions, this can upset potential customers awaiting a response and result in you losing a customer. It sends the wrong message that you do not value the relationship you have with your customers. Manage where the form submissions are going by creating a separate email account that the forms are sent to. Doing this makes it easier for you to keep track of the forms and respond to them in a timely manner.
Using just forms
Another common mistake we see on the contact page is not including any additional forms of contact. If a customer had an urgent question and the only means of contact included on your page is a form you may miss out on a potential customer. Providing more than one method of contact is best practice to make your business accessible to your audience. This is a quick fix! Simply add any of the following to your site to provide additional contact information:
- Phone Number
- Social Media Icons
Boston Web Marketing
Let our team at Boston Web Marketing stay on top of your contact page so you don’t have to. Our trained SEO representatives are ready to tackle all your website needs! Get started with us today by giving us a call at 857-526-0096 or email us at email@example.com! We look forward to working with you and your business.