Tools to Improve your SEO Content Strategy

One of the ongoing questions we ask ourselves when optimizing our site is, how do we improve our content? Are there other tools we could utilize to maximize our search visibility? Just as technical SEO tools help us identify new opportunities with our website for better optimization, content tools can largely give us an edge on our competition by using the correct data. Here are our recommended tools we believe can boost your content strategy.

  • BrightEdge Data Cube
  • SEMrush
  • Keyword Planner
  • Ahrefs
  • Google Trends


BrightEdge is an enterprise-level platform that produces insightful bulk keyword research and competitive analysis. Data Cube, is an analytic intellectual solution that generates big data to get your marketing results. Plug in your domain and see what keywords are currently ranking and uncover new keywords that could drive more organic traffic to your site. You can obtain insightful information on how well your keywords are compared to your competitors through competitive analysis. With this, you can identify gaps in your content that can be improved or reworked to help minimize the distance between your site and your competition. 


SEMrush is an all-in-one SEO tool that can quickly discover helpful keywords through search volume, KD Percentage (Keyword Difficulty), and keyword competition. One of the popular tools on SEMrush is the “Keyword Magic Tool,” simple but highly effective! Add in a specific keyword, and this feature will generate variations of a specific, targeted landscape metric that can help you improve your content performance. 

Keyword Planner

If you have an active Google Ads account, Keyword Planner can be an excellent additional tool when it comes to keyword research. Add your current keywords (Usually 10 at max) and add it to the tool system. Keyword Planner will populate other similar terms that you may not have on your site and displays an avg monthly to yearly search volume. A perfect way to analyze the search behavior seasonality!


Usually known for its backlink audit capabilities, SEMrush is another quick tool for those looking to analyze gaps in their content. Additional features that can help identify long-tail keywords opportunities that your site could be targeting is one of the reasons why we enjoy using this tool without any complications. 

Google Trends

A quick check and easy to use website to search for basic keywords with an option to filter in your search by region, and time, Google Trends is a website by Google that analyzes the popularity of top search queries helping you write blogs on related searches. 

Are you finding it hard to keep up with your competition or need for a site consultation? Consider contacting Boston Web Marketing to analyze and provide marketing recommendations to improve your site and get back what you deserve to be. Call 857-526-0096 to learn more about how we can assist you with our SEO expert knowledge!

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