For Google bots, their main jobs are to crawl and index the pages of your website. With Google Search Console, we’re able to make various changes, in advance, to help with the indexing of a website. With these changes, the Google bot is able to do its job better and help your website rank better. Below are a few ways to optimize how Google crawls and indexes your website. These tips will help to make it easier to find you on the internet.
- Robots.txt is a text file with precise commands on how Google should crawl your website. You can tell Google to either crawl or not to crawl specific directories of your website. You would want to exclude any sensitive areas, like logins, but keep your CSS files since that affects how your website is displayed.
- Your XML sitemap is a file that will show all of the URLs that are located on your website. After you create this sitemap, add it in Google Search Console to notify Google of your URLs. If your website has a good amount of pictures and videos, create separate sitemaps for them and submit them to Google Search Console.
- Your Google bot is intended to follow and crawl URLs then interpret, categorize and index your website’s content. In order for this to happen, the bot has a limited crawl budget. The amount of pages that the bot can crawl and index will be contingent on your page rank and how simply the bot can follow your website. To make it easier for the Google bot, you want to ensure that your website is well optimized. To help the bot crawl your website, provide it with internal links to travel to important content. Use anchor text to give the bot more information about what they can anticipate from the link. H-tags can help the bot crawl your website as well. This will tell it what information is most important on the page.
- 404 errors cause the Google bot to go back to the beginning and start from a new point of the website. These errors can take up a big part of the crawl budget that the bot has. Fix these errors with 301 redirects to ensure you’re not wasting the bot’s crawl budget.
- Check your data in Google Search Console to keep an eye on how your website is being crawled and indexed. Crawl errors will tell you all of the 404 errors that are on your website. These errors can be fixed with 301 redirects to relevant pages. Crawl statistics lets you know how frequently the Google bot is coming to your website and the total data that is downloaded. If you find there is a drop in the values, this could be a sign of errors on your website. Use the URL parameters tool to tell the Google bot how it should manage certain parts of a URL.
These tips will help to make sure your website is optimized properly for the Google bot to crawl and index it. Thus, this makes it easier for your website to be found on Google!