Conversion rate is the most important part for your business, as it is what leads to potential sales. There are a lot of variables that go into the equation that is conversion, as it is complex. It is complex in the sense that you, as the marketer, need to try to present your information in a way that is pleasing to the audience of your choosing. Here are some of the things to focus on when looking to increase conversion rates for your company.
This is the most important thing to consider, as SEO takes time. While you could get a nice increase in a short amount of time, SEO is a long-term investment and not a short-term fix. This can be a difficult pill to swallow, but it really is about looking forward and not doing something and expecting huge numbers overnight.
Adding Call to Actions
Call to actions are simple in that they essentially persuade the customer to click, or do what you want them to do. It is a bit difficult to gage exactly what makes people click, but that is where testing comes in handy. In a meta description, that is the perfect opportunity to throw in a call to action. Alongside this, adding one to the end of content, such as blog posts, is never a bad idea.
Having Clickable Contact Information
Clickable contact information is crucial. The less steps that it takes for the customer to convert, the more likely they actually will convert. Because of this, being able to click right away on mobile, or email right away is essential to any SEO strategy. Alongside this, it is never a bad idea to make header, footer, and contact page information clickable.
One of the biggest ranking factors is the quality of the content and that is where page focus comes in handy. By focusing your page with targeted keywords, content, images, etc, you allow for the perfect content that will rank well.