Email marketing is a hidden strategy that many companies forget to take advantage of. The many free or inexpensive platforms available today make email marketing one of the cheapest ways to reach a high volume of people. Even though people are spending more time on social media and google, email is still one of the most used platforms.
Some of the benefits of email marketing include increased revenue, decreased marketing expenses, saves time, and builds credibility with customers. However, email marketing only works if you can grab your audience’s attention. In order to increase your open rate and turn email views into conversions, you must create a successful strategy.
Grab Their Attention in The Subject Line
Most people glance at the subject line of an email for less than two seconds before deciding whether or not to open it. This is why the subject line is arguably the most important part of the email. Engage your contact list with a subject line that makes them curious to read more. If your campaign is offering a discount or promotion, the subject line is a great place to mention it. If the words don’t excite the reader, your open rate will suffer.
Personalize The Message
The goal is to make your customers feel like they are receiving a direct message intended just for them. The most important tip is to get to know your audience on a deeper level. After that, there are several ways to add touches of personalization to the email. Collect data from your customers and use it when creating the message. The simplest touch of personalization is to address them by their name.
A/B Test Your Campaigns
A/B testing is one of the most successful ways to increase the open rate, which will lead to conversions. Run multiple versions of the campaign and evaluate the data you receive. This testing will help you adjust your email campaign based on real data collection. Even something as simple as a subject line or button can severely impact the engagement you receive.
Make it Short and Sweet
Very few people are going to take the time to read a lengthy email. That is why it is crucial to get straight to the point. Choose the most important information that will excite your reader and leave it at that. Make sure to include easily clickable elements that will lead them to your website for more details.
Contact Boston Web Marketing
The digital marketing specialists at Boston Web Marketing are experts in helping companies elevate their email marketing strategies. We have experience creating engaging campaigns on several free platforms. Give us a call at (857) 526-0096 to speak with a member of our team.