The main purpose 0f search engine optimization – or SEO for short – is to attract new customers to your brand or business via ranking highly on search engines. With digital marketing becoming increasingly important in today’s world, a successful SEO strategy is one of the most advantageous things that your brand can have, and it can even help you stay steps ahead of your competitors. One of the most important ingredients of a strong SEO strategy is the content that you produce for your website. More specifically, service area pages are a practical way to get found, especially when your customer base is local. In today’s blog, we’ll be taking a closer look at tips to create a successful service area page.
Always Include Your Keywords
Keywords are an essential part of search engine optimization, which are the distinct words and phrases people that people use in search queries that may lead them to your website. For example, if you were a roofing contractor in Newton, MA, some useful keywords may include “roof replacement newton ma”, “roofing in newton ma”, “roof contractor newton ma”, etc. When crafting a service area page, you’ll want to make sure that you feature relevant keywords, to increase the likelihood of getting found.
Optimize Your URL
This tip often gets overlooked as many neglect optimizing the URLs of their pages, however, perfecting the URL of your service area page is a great SEO practice that can help guide users into visiting your website. Using our example business of a roofing contractor in Newton, MA, a strong service area page URL would be something like “websitename.com/roofing-contractor-newton-ma”
Always Optimize Page Titles & Meta Descriptions
This tip is relatively straightforward but never unimportant when it comes to SEO. Always be sure to add a well-structured page title and meta description to your service area page to boost its chances of being favored by search engines.
Always Use Headings
Regardless of what software you are using to make content, using heading tags is always ideal for your service area pages. Your main heading, also known as an H1 tag, should describe the main purpose of your page, ex. “Roofing Contractor in Newton, MA”.
Getting found on search engines is great, but the likes of phone calls, form submissions, reservations, bookings etc., also known simply as “conversions” are what helps to keep businesses in business. With this being said, it’s best to ensure your service area page includes some kind of a call to action, whether a click to call tag or a link for users to send a form.
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