The photo sharing platform, Instagram, is growing to be one of the most popular social media networks out there. It’s not only used by almost 50 million people, but it has the most engagement than any other social media platform. These figures are great, but what do they mean to you if you’re unsure of how you’re implementing your brand or business on Instagram?
What’s Your Strategy?
Because Instagram is so easy to use, we usually see businesses starting to use it without any type of plan. While we can appreciate the enthusiasm, creating a strategy then executing will generate more success. Thinking ahead of time allows you to get creative and in the end, grow your audience.
Who Is Your Audience?
A huge struggle when it comes to Instagram and businesses is what to post. If you’re at this point in your sharing, think about getting to know your audience. What do they want to see that will result in a like or a comment? Look at things like your most engaged content, followers that interact the most and your audience demographics. This should help to identify what type of content you should be sharing and who to fit it around.
Are You Using Hashtags?
For Instagram, using hashtags is one of the best strategies to get your posts and photos to more people. It’s also a great way to organically grow your audience and users. Look into what hashtags are being used by other companies or brands in your industry. You want them to be relevant to your business and not random.
Are You Doing Any Research on Competitors?
When you first start using Instagram, do some research and see what your industry competitors are doing. Here are a few things to take note of:
- Types of videos and photos used
- Types of hashtags
- Who are they following?
- How often are they posting?
- How are their captions organized?
You don’t want to do exactly what your competitors are doing, but use their strategy to help you get started.
Are You Interacting With Users?
One of the biggest keys to an effective Instagram account is to engage with your users! If you want your audience to like, comment and share your photos, you need to do the same with their photos.
These may all seem like little things you can do to improve your Instagram account, but a lot of businesses overlook them!