Local SEO is one of the most important aspects of SEO for a lot of websites, but it’s especially crucial for those that generate most of their business from their surrounding communities. In contrast, e-commerce businesses that ship their products nationwide may prioritize product-specific keywords over local SEO. If you’re a local business owner looking to capitalize on searches from your specific area, use these tips to help you build content aimed at improving your local SEO!
Town & City Specific Landing Pages
Building specific landing pages for each town and city in your target area is a great way to improve your SEO for searches coming from those places. These pages are especially useful for searches that contain the name of that town or city, for example, “Best Pizza in Boston, MA”. When building these pages, be sure to optimize your header tags with keywords and phrases that are commonly used in that area, as well as the town or city name!
Frequently Asked Questions Page
A section on your website dedicated to frequently asked questions is another great way to boost your local SEO. This is a great place to include information about your business’s location, policies, tickets, and anything else that your customers would want to know! When building your FAQ page, be sure to include FAQ Schema so your questions and answers can be found right on the search engine results page!
Specials & Discounts
In this day and age where everyone is scouring the internet for recommendations and deals, including a space on your website to alert your customers to specials or discounts is a great way to gain some additional business. This is also an excellent strategy for businesses with multiple locations; offering specials or discounts at a particular location is a great way to make customers in that area feel special and may win over a potential repeat customer!
Participating in or hosting local events is a great way to boost your local SEO, improve your current customers’ brand loyalty, and gain new customers! Keep an eye out for local events on Facebook and in the news where you might find an opportunity for your business to partner with the event! Shopping locally is important to many consumers, and getting your name out there at local events is a great way to attract a new customer base. Be sure to include a section on your website that tells your customers about past and future events that they can find you at!
Contact Boston Web Marketing!
If you have any questions about local SEO strategy or want to improve your business’s online presence, don’t hesitate to contact Boston Web Marketing! Our team of SEO specialists helps businesses in almost every industry achieve higher search results. Give us a call today at (857) 526-0096 or fill out the contact form on our website, and we’ll get back to you as soon as possible!