Tips On Creating Content That Leads To Conversions

With AI-generated content becoming more and more prevalent, search engines continue to prioritize quality, helpful, human-written content in the search results. While a well-written piece of content may bring organic traffic to your website, there is no guarantee that it will lead to any conversions, especially for local businesses when the organic traffic may be coming from anywhere in the world. In this article, we’ll provide you with a few different tips on how you can create content that leads to conversions, and in turn, more business! If you have any questions about content creation for search engine optimization, please don’t hesitate to contact our team of SEO specialists at Boston Web Marketing! Call us at (857) 526-0096 or fill out the form on our website to get a free SEO audit

Emphasize Expertise In Your Field

Not only does Google prioritize content that demonstrates E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) when determining how to rank content, but users also prefer to work with businesses they trust. One of the best ways to gain trust from users is to prove that you’re an expert in your field. Create location-specific, high-quality content that specifies why you’re the best business in the area for the job, and back up your claims using real testimonials from satisfied customers!

Add Pricing Information

Another great way to create content that will actually lead to conversions is to add information about the specific prices and costs of the products or services you offer. By including helpful information about the cost of what your business offers, you can give potential customers a baseline idea of what they can expect to spend before contacting you. If users like the pricing they see advertised on your website, they’re much more likely to convert. Be sure that as your costs and pricing changes, you go back and edit this information anywhere it appears on your website.

Include Tutorials & Tips

One more way to create content that builds trust with users, and in turn can lead to more conversions, is to include tutorials and DIY tips in your blogs and articles. While you don’t need to give away all the secrets of the services you offer, giving out some tips on how to perform a simple task can be helpful to users. Offering tips and tricks on how to solve a specific problem that users may be searching for can build trust with prospective customers and remind them that you’re an expert at what you do, leading to conversions when these users need additional help.

Contact Boston Web Marketing!

If you have any questions about creating conversion-driving content or any other search engine optimization strategies, please don’t hesitate to contact our team at Boston Web Marketing! Our SEO specialists help businesses in almost every industry achieve higher search results! Give us a call today at (857) 526-0096 or fill out the contact form on our website, and we’ll get back to you as soon as possible!

BWM logo

Contact Us Today!

  • This field is for validation purposes and should be left unchanged.