Tips on Choosing Website Platforms for E-Commerce

In this era of digitalization, it is a must that your business has a fully functional website. When it comes to web designing, it could be a bit costly to have a third-party vendor designing your company’s website. That’s why website-building platforms with easy and simple features are highly considered by businesses to cut costs. However, there are many different platforms with different pricing and features, which makes it also very difficult to pick out the right one for your website. Let’s take a look at some of the most popular website builders for e-commerce businesses and what they have to offer:



The majority of websites are built on WordPress. The combination of e-commerce plugins, such as WooCommerce and its add-ons can make a great addition to your free WordPress site, drive traffic to your website and generate the conversions. It’s fairly easy to use, too, even if you don’t have a web developer, there are YouTube tutorials you can watch to learn and succeed.



Bigcommerce offers you a fully-working website for e-commerce. Besides website building and e-commerce platforms, it is also integrated with social media marketing and email marketing tools, in addition to multi-channel marketing and options to boost your SEO. There is a free 15-day trial available, and no credit card is required. BigCommerce, however, is a bit pricey compared to other sites on the list. Their most popular plan is $79.95/month if paying monthly and $71.95 if paying annually.



If you have a brick-and-mortar retail store, Shopify could be a great addition. It is simple, and widely popular among e-commerce companies. They offer a 14-day trial, with no credit card required. After that, it’s $79/month for the most popular plan. One of the best things about Shopify is that they offer more than 100 beautiful mobile-friendly templates for your online store. The downside of this platform is that they charge you a transaction fee for every sale. Even though it sounds small, this cost can surely add up.



Squarespace is simple, yet powerful. This website builder is packed with really cool and fashionable templates and currently is a favorite among bloggers and boutique fashion stores. One of the best selling points of this platform is that it is much cheaper than other sites. Their advance plan for online stores is only $40/month, and there is no extra fee associated with any transaction. You can also install discount and gift cards on your online store!


Get Started with Boston Web Marketing

Please get in touch with our team of specialists today to learn more about adding an e-commerce store to your website. We are more than happy to accommodate your needs. To reach us, please call (857) 526-0096 or email today. We look forward to working with you!

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