Unique and quality content is a vital aspect to any digital marketing campaign, particularly in regards to SEO. However, as an SEO you might find it difficult to schedule time to draft said content. After all, keeping clients happy and remaining relevant across several different platforms can take up a lot of time. Since content is key, however, let’s go over some tips and techniques on how to keep the content train rolling. Just be sure to get on the train first!
1.) Plan Ahead
Working under pressure, especially when it comes to content, doesn’t exactly help to produce your best work. One shouldn’t be flying by the seat of their pants when it comes to their content strategy, either. So, do your best to plan ahead. Start by identifying the goals you’re looking to achieve, and go over them with your client. Once those goals are outlined, begin scheduling out content to achieve those goals over a six to twelve month period. By having content ideas already mapped out, it takes the pressure off for having to come up with a new idea every time you go to draft content. Also, by planning ahead you’re providing yourself an opportunity to link back to older content.
Collaboration doesn’t just help to bring down your work load, but it also helps you gain more content and garner exposure for those you choose to collaborate with. By collaborating on content, you’re not only delivering unique material to your audience, but you’re also making it beneficial for your partners in terms of content creation. Through partner collaboration, you can also link to their social media and websites, which just might introduce you to other future collaborators in the process.
3.) Recycle Past Content
If you write a phenomenal blog post that resonated well with your audience, it doesn’t have to be just a blog post. You can recycle it into an interview, podcast, or even rework the post a bit to have it featured on the website of one of your collaborators. The most important thing to do when re-purposing content is to make it engaging and unique each time you do so. Also, as a note, be sure to space out the time between when you recycle the same content. That way, you avoid looking non-original.
With content being a crucial aspect to any digital marketing campaign, it is important to be aware of how to stay on top of the ball. The number one thing here is to plan ahead. I know, it is easier said than done. But, once you have your content structured out for many months, you might just find yourself breathing a huge sigh of relief. Take some of the pressure off and set aside some time in your day to schedule content. By doing this, you’re already off to a great start!