Top Marketing Priorities to Get Your Small Business Off the Ground

Starting a business from the ground up can be an incredibly rewarding experience. This being said it is no easy feat. If you’re a small business owner who is not sure where to start with their marketing strategy, here are some simple items to check off of your to-do list. If you’re looking for professional marketing services, Boston Web Marketing can help. Our team of marketing experts has years of experience building small businesses into top-performing websites. To learn more about how Boston Web Marketing can help your website get found quickly, contact us today by calling 857-526-0096.

Set Up Tracking 

If you’re just starting out, the first step to any successful marketing strategy that is often overlooked is setting up tracking. Marketing is largely data and results-driven. Because of this, it is vital to have the proper tracking in place to understand how your website is growing over time. Not only will this inform you when your marketing efforts are paying off, but it can also be an indicator that your marketing strategy needs to be adjusted. Google Analytics 4 and Google Search Console are two critical resources that are free and provide invaluable tracking information for websites. 

Optimize Your Website 

In order for your website to perform well on SERPs, you have to ensure that your website is well-built. Search engines like Google utilize bots that scan websites looking for key information. If your website is not optimized to these search engine bots, it is unlikely to rank well on search engines. Ensuring that your website displays well on mobile devices, has fast load times, is appealing, and has clear call-to-actions are just a few of the items you need to consider when building a website. You can learn more about optimizing your website by clicking here

Focus on Building Website Authority 

In order to have a website that ranks well on SERPs, your website needs to hold value. This is an additional step past optimization that you should keep in mind when building out the content on your website. One easy way to increase your website’s credibility online is to publish content that is valuable to your audience. Writing blogs is a great way to increase your website’s authority. Blogs can be about a wide range of topics and be optimized for search engines. You can learn more about writing blogs here. Including optimized internal links to credible resources on your website, having proper internal linking to connect your website components, and making regular updates and edits to your website also can help build authority. 

Stay Consistent

Marketing a new business from the ground up is a challenging endeavor that requires skill and patience. It is important to start developing your marketing strategy as early as possible, sometimes even before your business opens. This will give you time to establish website authority early so that you can have a successful launch to your business. Websites that rank well on SERPs don’t just appear overnight. It takes time to curate a website and content that will boost your website to the first page of search results. That is why it is important to track traffic from the beginning so you can measure your progress over time. 

Contact Boston Web Marketing for Professional Marketing Services

If you’re launching a new business and aren’t sure where to start, Boston Web Marketing can help. Using our innovative marketing approach, we will create a customized marketing plan to set your company up for success. We have years of experience creating customized marketing plans with data-driven results in a variety of different industries. To learn more about our services or to get started, contact us directly by calling 857-526-0096.


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