Why Aren’t I Ranking Well for Keywords I Care About?

Growing a business’ online presence can be tricky. There are a lot of different factors and considerations that have to be taken into account when creating a marketing strategy that is aimed at growing your business online. If you’re overwhelmed regarding why your website isn’t performing to the level you want it to, Boston Web Marketing can help. Get started today by filling out a contact form on our website, or giving us a call at 857-526-0096.

Why Picking The Right Keywords is Important 

When you’re looking to increase your website’s traffic, there are a variety of different strategies that you can consider. However, increasing your organic search traffic is always going to be a major part of any successful marketing plan. Organic search simply means the customers who reached your website because your website appeared as a search result. Because most organic traffic comes from search engines like Google, finding ways to have your website rank on the top page of search results for a variety of related searches is key to growing your organic traffic. Picking the right keywords to rank for is critical to ensuring that your website is showing up for searches related to your product, service, and service area. 

Why Certain Keywords May be Harder to Rank For 

Ok, so you think you have a great list of keywords that will help your website rank for things that your potential customers are searching for. How come some of your keywords are not ranking well? There are a few potential reasons why it could be difficult to rank for specific keywords. The most common reason that your keywords aren’t ranking well is because they are too broad. 

Search engine rankings take various factors into account when ranking search results. However, picking a keyword that is so oversaturated and heavily used by your competitors is a surefire way to get lost in search results. Broad keywords that don’t reference a service area specifically are putting your website in competition with competitors across the country, even if they are too far away or don’t offer the same exact products. 

Ways You Can Boost Your Search Results Ranking for Specific Keywords

If you’re hoping to grow your website’s traffic and boost conversions, keyword research is vital to ensure that you’re targeting the right keywords for your business. Selecting keywords can be a trial and error process, and there is no ‘correct formula’ for selecting the right keywords. However, there should be a balance between keywords that are broad and already heavily utilized by competitors in your industry, in addition to keywords that are very specific to your location and services. 

Once you have picked a handful of keywords that you want to rank for, it is important to know how to use them to ensure you’re ranking well for your selected keywords. You should include a variety of keywords in your website content, to ensure that each service page on your website has a purpose and a target audience. You should also create content surrounding your keywords that is appealing to your potential customers. This will ensure that your content is showing up in your customers’ search results. 

Hire Boston Web Marketing for Professional Marketing Services With Proven Results 

Keyword research can be time-consuming and tedious. If you’re in need of some help selecting the right keywords for your business, Boston Web Marketing can help. Our team of marketing experts can help you create content that resonates with your target audience and performs well in search results. Fill out a contact form today or give us a call at 857-526-0096 to get started. 

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