Summer is finally here, and for so many people, this is the season they usually set up that “out of office” email response and then shut off their computers to enjoy the beautiful weather. With so many people from different walks of life, all in vacation mode, this can affect the website traffic and the number of people viewing your content.
Don’t let these dips distract you from working to reach your goals for your company. This is actually the perfect time of year to experiment or try new methods. Take advantage of the decline in viewership by tightening up your content and putting yourself in the best position possible for when the audience returns in the colder seasons.
Looking at the previous blog posts and examining where the holes are in your approach for conversions is a great place to start. Keep these different questions in mind when reviewing content.
- What audience questions are going unanswered?
- What topics are not being fully addressed?
- What strategies are currently working for you?
Now is the perfect time to start strategizing for the future and thinking ahead for the subjects you want to go over in coming months. Having a social media calendar is a fantastic way to stick to the plan. Start putting together a plan now and you won’t have to sweat it. This will help you stay organized and not fall behind on creating or updating your site with new and exciting content.
Summer isn’t just a great time to travel, it’s also the best time of year to get your timetable for what you’ll be putting out to the public in order. Just don’t forget to make sure your content is of great quality so your rankings don’t suffer. For more information about how to improve your site, check out one of our most recent blogs for improving the speed of your site.