Today, we use social media in various ways. We use it to publish a life update or learn about the most recent news, express our creativity, and review our favorite places. Over the years, there has been an enormous evolution within social networks which has led them to play a large part in businesses engaging with their customers and a way to share information to build relationships. Now, we have to consider the benefits of each social network and choose wisely which will best allow our business to grow and connect with its audience. First, let us dive into what a social network is, and its meaning.
What is a Social Network?
A social network is a category of a specific social media platform. There are many sub-categories and variables that help us divide the current platforms into specific categories to ensure the brand or business can connect with its audience. Throughout these social networks, you will find popular platforms such as Facebook, Instagram, and Google Business which may not all fall into the same networks category. Still, they all are efforts to grow and engage your audience. Continue reading to see how social networks can improve your business’s online presence.
Examples: Facebook, Twitter, LinkedIn
These traditional networks are platforms that businesses most commonly use to engage and share information with their audience. Facebook and LinkedIn often share articles and long posts about their most recent work.
Facebook has evolved to include shopping, live, and groups to enhance the customer experience and allow businesses to grow beyond their predicted margins. Facebook can also be used as a directory for a business to create a Facebook Page where they can promote products, book services, and even leave reviews.
Overall, these traditional networks are a space for businesses to target their audience through ads and research their audience by reviewing monthly insights and engagement s with their posts.
Media Sharing Networks
Examples: Instagram, Tik Tok, Pinterest
Media sharing networks differ from traditional networks as they focus heavily on visual content. Throughout Instagram, Tik Tok, and Pinterest, you will find videos and images engaging your audience and several options to use these platforms. Media sharing networks are often used to entertain, find information, and promote shopping. These platforms allow you endless opportunities for your brand to find and reach its target audience.
The use of visual content among these platforms provides an alternative way for your brand to catch the attention and intrigue them to want to follow and learn more about your brand.
Examples: Google Business Profile, Yelp, Glassdoor
Lastly, Review networks take an alternate approach compared to the other platforms. This space is not for sharing the latest trend or enticing customers to buy your brand. Review networks are the most important thing for your business regarding your online reputation. Throughout Google Business Profiles, Yelp, and Glassdoor, you will find endless reviews, both positive and negative, that relay customer feedback. Feedback and reviews are a critical element of SEO (search engine optimization); businesses with low-scoring reviews are often overlooked and become the focus of prospective customers.
These platforms are a great place to start if you are looking for areas to improve your business and brand. To turn your reviews in a positive direction, monitor your networks and reply to unhappy customers with solutions or alternative options to their problems. The best approach for any business or brand is to listen and correct mistakes before they damage your reputation.
Contact Boston Web Marketing
Are you looking to take your Social Media Networks to the next level? The experts at Boston Web Marketing use the best SEO practices throughout all Social Media Networks. We can discover and repair common social media problems by reviewing accurate analytics to improve and boost your audience reach. Contact us today at 857.526.0096 or email us at firstname.lastname@example.org with how you can get started optimizing your social networks!